Over the last 9 years, Fresh Ego Kid has remained the brand of the people, consistently exerting its influence on both sports and urban music across the UK.

Fresh Ego Kid believe that fashion without one’s cultural influence would suppress individuality. Fresh Ego Kid has undoubtedly become a uniform for today’s generation and its predecessors by maintaining direction and style derived from a culture driven by music, loyalty and people.

‘Hard work equals great results’ has maintained our authentic philosophy and, has remained a foundation in everything we do.

Their goal has been, and will forever be, to influence the direction of tomorrow built on a passion for football and football culture.

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